Philip Morris Int’l manufactures a poisonous product that kills its users–cigarettes. It makes scads of money doing it, and wants to continue doing it, without the bother of lawsuits or realistic warning labels, as I will discuss in a moment. But for now, it’s important to recognize Philip Morris for what it is: a leader, and perhaps the leader, in funding and propagating the movement known as tort “reform.” Tort reformers’ essential belief is this. American corporations should be free to profit as much as humanly possible, without restriction, and should not be hampered in this objective by “frivolous lawsuits” through which they might be held accountable for negligence that injures or kills people. In practice, that translates to using its vaults of cash to fund media campaigns denigrating plaintiffs and their lawyers, and particularly plaintiffs in personal injury, medical malpractice and class action lawsuits. But proponents of tort reform like to ignore their own rules if doing so will provide a financial benefit.
A recent case in point involves Philip Morris. You see, they do not appreciate being forced to utilize warning labels that feature realistic and graphic portrayals of the dangers of using their product, even though many other poisons sold to American consumers have the notorious skull and crossbones prominently displayed. So what did Philip Morris do about it? You guessed it. They sued. In fact, they sued Uruguay and Brazil . And the reasoning is solid, of course. Accurate and graphic warnings on its products are “excessive.” But what they really mean is, accurate and graphic warnings might cause a dip in worldwide sales. Therefore, to Philip Morris, it is sales before safety, and they’ll file lawsuits to make sure they get their way. Do you see the frivolity here yet?
But “frivolous” is really too kind a word for what tort “reformers” like Philip Morris do. Because what they are really using their unlimited funds in our courthouses for is the protection of their license to kill. It’s big business. It’s their business. And it should be allowed to continue unfettered by accurate warnings to its users.
You’ve really got to love these folks. Their disinformation campaign relies on tired old saws like “rich lawyers” and “jackpot jusctice,” as if hordes of dishonest folks with no factual bases for their cases are marching into the courthouse, filing their claims, and exiting, magically, with newfound millions. Yet the truth occasionally hampers these efforts. As a story in yesterday’s NY Times showed, plaintiff’s lawyers are having trouble funding their own cases, prompting an entirely new industry of institutions who will invest in the cases until they resolve. It is hard to compete with corporate giants who will spend whatever it takes to fend off meritorious lawsuits. And this new way of financing cases only hurts the victim of negligence or malpractice in the end, for it is he or she who ends up paying interest on the loaned money.
But enough about victims. Big business is good for America.
We’re here to listen.
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